How to Buy Quality Guest Posts in 2022


Is building powerful, long-lasting backlinks one of your top goals in 2022? It’s time to give guest posting a chance! Contrary to popular belief, this timeless strategy can still give you remarkable results if done right.

So, how do you buy guest posts the right way? The short answer is: through real relationship building. Simply acquiring guest posting opportunities in return for money shouldn’t be your go-to strategy anymore. For a more focused and effective approach, you need to build long-term, valuable relationships. Whether you achieve this by hiring an agency or training your in-house team depends entirely on you!

Follow along as we break down the best ways to buy guest posts through relationship building and prepare to make the most out of your guest posting strategy in 2022. 

How to Buy Guest Posts for Long-Lasting Results?


Apart from boosting your reach and generating targeted traffic to your website, guest posts can have a host of SEO benefits as well. Despite all these virtues, guest posting takes a lot of hard work and dedication to get right. In short, money isn’t always going to help you score the best deals! 

But if money isn’t the answer, then why pay for guest posts? When we talk about paid guest posts, we’re referring to the money you invest in professionals, tools, and services that help with relationship building. This is very different from paying for spammy guest posts that lose value over time and might come back to haunt your rankings.

If you want to invest in guest posting, start with relationship building or hire a reliable paid guest posting service that engages in real outreach.

Engage in Real Relationship Building

Much like any other strategy, you can’t throw money at guest posting to attain success overnight. If you want to build permanent backlinks with long-lasting results, you have to put in the work. This work comes in the form of real outreach and relationship building.

Relationship building is quite an old-school link building tactic that’s all about investing time into building valuable connections. These connections are forged as a result of providing real value and earning the trust of your customers, followers, and peers in the industry.  

In this way, links earned through relationship building can truly stand the test of time, leading to long-term growth. 

Train your Employees or an In-House Team

One way to get started with guest posting is to train your employees or build an in-house team for relationship building. Apart from the monetary investment, you might have to put in a lot of time to build your own or your employees’ skills. This can include the cost of training courses, hiring professionals, and purchasing various tools. 

If you have decided to opt for this route, it’s time to take matters into your own hands. Here’s everything you need to do in order to master the art of scoring a guest post:

1. Do your Research

Before you approach a blogger or a publication with a guest post idea, it’s crucial to do your research. The key is to aim for quality over quantity. Sending out hundreds of generic pitches to every blogger in sight will not reap the results you’re looking for. Not only will this decrease your credibility, but it also increases the chances of being rejected by well-reputed blogs.

To prepare for your guest post submission for a particular blog, you should:

– Ensure that they accept guest posts and go through their policies and requirements.

– Take a deep dive into their blog to get a sense of their content, engagement, and how relevant their audience is to your niche.

– Go through the comments and audience feedback on the blog to understand what their audience likes.

– Check out what kind of writing style they prefer so you can tailor your content to suit it.  

2. Choose a Winning Topic

Once you’ve put in the research you should be in the ideal position to decide some topics for your guest blog. Evaluate multiple content ideas on the basis of the writing style, niche, and audience inclinations. The success of this step depends upon how well you’ve analyzed and understood your target blog.

3. Write a Killer Pitch

Now that you have a solid topic to present, it’s time for the most important part: the pitch

Blog owners get thousands of emails each day selling the same, generic guest posting ideas. To attract their attention, you need to go big or go home. The perfect pitch is personalized, positive and checks all the right boxes for the publisher.

Here’s how you can nail your next guest posting pitch:

– Personalize the Email

– Praise Their Website

– Pitch the Idea

– Pitch Yourself

– End on a Positive Note

Want to pitch like a pro? Learn more about pitching for guest posts.

4. Follow Up Promptly

If you haven’t gotten a response to your pitch yet, don’t worry! Sometimes, your guest post submission can get lost in a sea of emails. It’s always good to check in with the bloggers for a quick follow-up to remind them of your submission. Make sure to be respectful instead of pushy or demanding and you’ll end up getting a response.

5. Promote the Guest Post

Your work doesn’t stop after your guest post has been accepted and published. The goal is to generate as much traffic and engagement as you can to leave an amazing impression on the blog owner. This can be done through leveraging your social media following, promoting the blog among your friends, and actively responding in the comment section.

Outsource to Paid Guest Posting Services

Building an in-house guest posting team or investing your own time into it isn’t the most feasible option sometimes. In that case, outsourcing to a paid guest posting service might be the golden ticket to success. 

When you’re looking for reliable guest posting services, it’s important to analyze their process, offerings, and price structure. In short, you should know what you’re paying for. If the service is promising a couple of links for a suspiciously low price, chances are, they’re doing it through shady means. Always remember the golden rule: if it’s too good to be true, it probably is!

On the flip side, reliable guest posting agencies are transparent about their processes. In this case, you know where the links are sourced from and how. At OutreachMama, we engage in real relationship building for long-lasting growth. Your investment in such a service is going into building valuable, long-term connections instead of one-time links. 

Here are some reasons why you may want to consult a professional guest posting service:

1. Focus on What Matters

Effective guest posting requires real relationship building which takes time and effort. By outsourcing guest posting activities to the professionals, you can focus on what really matters: your core business operations. 

2. Enjoy the Cost Savings

From hiring professionals to buying tools and training courses, the cost of building an in-house team can skyrocket quickly. Paid guest posting services already have the connections, tools, and frameworks needed to succeed, making it more cost-effective.

3. Build a Guest Posting Strategy

Whether you’re a beginner at guest posting or haven’t quite gotten the hang of it, a strategy can guide you to the right path. Professional guest posting services create that solid foundation through a guest posting strategy that best suits your business.

4. Leverage Industry Connections

Apart from the expertise, professional guest posting services have a lot of connections in the industry. When it comes to relationship building, these connections can lead you to success. This is especially true when you’re starting from scratch and looking for your big break.   

Best Tips for Buying Guest Posts


Ready to buy a guest post? Here are some tips and tricks to keep in mind before you take the big leap:

Don’t Lose Sight of Your Goals: To get the best ROI, your business goals should define the approach you take for guest posting.


Focus on the Content: Make sure you deliver unique, relevant, and valuable content to get the best results. Don’t reuse content, fill it with spammy backlinks, or get it written by a novice.


Choose your Guest Posting Site Wisely: Finding a guest posting opportunity can be exciting but is it the right one for you? Only choose websites that are reliable, relevant, and credible. You can look at the website’s DA, traffic, and other metrics to judge its credibility. For relevancy, check their content, requirements, and audience preferences.


Forge Long-Term Relationships: Guest posting is all about building long-term relationships for collaboration. Most trustworthy websites prefer working with old, reliable connections instead of newcomers. Approach publications with the intent to forge a long-term business connection instead of scoring a one-time opportunity.


Write Evergreen Content: Use evergreen content ideas, expert takes, and interesting themes to add long-term value to the blog. This will keep them coming back for more! It also increases your chances of getting long-term ROI from the guest post.


Master the Author Bio: The author bio is your chance to invite a new audience to your website or social media. Optimize your author bio to make it as appealing and click-worthy as possible.


Track your Performance and Improve Continuously: For continuous improvement, you need to track your guest posting performance and fine-tune it to perfection. Using tools like Google Analytics can help you measure the overall performance and improve it for the better. 

How to Buy Guest Posts: In Closing


In your journey to becoming successful at guest posting, the two most important warriors are time and patience. While money is certainly needed, it shouldn’t be the end-all, be-all of your strategy. 

So, if you want to buy guest posts, you better start investing in forging true connections, providing long-term value, and building long-term relationships.

After all, why chase low-cost guest posting opportunities that lose their value over time? Focus on building real relationships instead, they’ll certainly last longer!

How to Buy Quality Guest Posts in 2022

Is building powerful, long-lasting backlinks one of your top goals in 2022? It’s time to give guest posting a chance! Contrary to popular belief, this timeless strategy can still give you remarkable results if done right. So, how do you buy guest posts the right way? The short answer is: through real relationship building. Simply … Continue reading "How to Buy Quality Guest Posts in 2022"Read More

How To Increase Your Website’s Domain Authority


On the surface, Domain Authority (DA) appears pretty straightforward. It’s simply a metric to measure the authority of any website. To many, this number seems like a golden ticket to ranking on the Search Engine Results Pages (SERPs) and attaining maximum organic traffic.

If you’re trying to grow your website, your next question should be: How to increase my domain authority? The easiest ways to boost domain authority include building highly relevant and authoritative links to your homepage and optimising your website. Of course, there’s more to it than this!

Follow along as we demystify Domain Authority, answer all your burning questions, and help you leverage this powerful metric for your own website. 

How to Increase My Domain Authority?


Before we reveal all the tips and tricks for increasing your DA, it’s important to understand domain authority and what it means for your website. 

Understanding Domain Authority

The concept of ranking domains based on a factor known as authority was first implemented in PageRank by Larry Page. Over the years, other platforms have released their own metrics to indicate the importance of web pages. 

One of those metrics is Domain Authority (DA) which was created by Moz. DA is a search engine ranking score that tells us how likely a website is to rank on the SERPs. The higher the DA, the more likely your website is to rank. DA scores are based on a scale of 0 to 100. 

It should be noted that the DA is simply a tool to measure competitiveness and predict success. It’s not based on the real ranking data by Google and shouldn’t be taken as the ultimate measure of success. With that being said, it can help you choose keywords strategically and track your performance for continuous growth. 

How is Domain Authority Measured?

The DA scores range from 0 to 100 on a logarithmic scale. This means that it gets progressively harder to improve your DA as you climb up the scale. For example, it’s easier to go from a DA of 20 to 30 than it is to go from DA 70 to 80. 

Moz has revealed that DA is measured based on 40 signals including the number of incoming links, the quality and relevance of links, the quality of content, and much more.

How to Check your Domain Authority?

It might take a while for you to understand DA but checking it shouldn’t take more than a few minutes. Here’s what you have to do:

1. Open up Moz’s free Domain Analysis SEO Tool on your browser

2. Enter your chosen domain 

3. Evaluate the results!


Is Your Domain Authority Good or Bad?

Now that you’ve found the DA of your website, you must be wondering if it’s good or bad. So, what should your DA be and what qualifies as ‘good’? The answer is pretty subjective. We’ve mentioned before that DA is a score for comparison and measurement of competitiveness. 

Google may have a DA of 94 but yours doesn’t need to be that high. Why? Because you’re not competing against Google! Good domain authority is what matches your competitors.

To find out if your DA is good or not, all you have to do is check out your competitor’s DA. If yours is higher, you’re on the right track. However, if your DA comes out to be lower, then you have to put in more work to beat the competition.  

Other Ways to Measure Your Website’s Authority

While Domain Authority has become a gold standard over the years, there are many other metrics to measure the authority or reputation of your website. Some of the most popular ones include: 

– Domain Rating by Ahrefs 

– Flow Metric by Majestic which includes trust flow and citation flow

It should be noted that these metrics are not interchangeable. A website that has a Moz DA of 51 might have a domain rating of 76. It’s important to be consistent with whatever ranking score you wish to work on.

Ways to Improve Domain Authority

Now that you know how to measure and compare DA, it’s time to work on increasing it. Here are some tried and tested ways of improving your website’s DA: 

Build Relevant Links to Your Homepage

One of the best ways to boost your website’s domain authority is by building high authority, relevant links to your homepage. Since each backlink is a vote of confidence for your website, having more authoritative backlinks pointing to your homepage can increase the DA. 

To achieve these results, you need links from websites that have similar or greater DA than yours. Since DA is not linear, the higher the DA of the webpage, the more valuable it is for you in terms of earning a backlink. 

How Many Backlinks Do You Need?


A commonly asked question is how many backlinks do you need to achieve a certain domain rating? It all depends on your competitors and the keywords you want to rank for. 

To get started, simply look up your competitors’ metrics on Ahrefs or any other tool of your choice. On Ahrefs, you will be able to view the total backlinks, referring domains, and other data associated with the page. What we’re interested in are the do-follow referring domains of the competitor’s website. 


Referring domains are the unique domains linking to the target and Do-follow links are ones that contribute to the increase in domain authority or overall ranking. 

Once you have an idea of how many do-follow referring domains your competitor has, you can estimate the number of links you’ll need to match their DA. 

It should be noted that this is by no means a fully accurate measure of the referring domain gap. Since the quality of links is a huge factor, sometimes one high-quality link can trump hundreds of low-quality ones. However, it can certainly give you a rough ballpark figure for the number of links you need to build in order to improve your website’s DA. 

Optimise and Structure your Website

Apart from building high-quality backlinks to your homepage, you can increase your DA by optimising and structuring your website the right way. Here are some things you can try:

Improve your Technical SEO: Having your technical SEO right from the beginning can help you score a higher DA and better rankings. 

Optimise Page Speed: Website’s that load faster are considered more user-friendly and usually rank higher.

Make it Mobile-Friendly: In 2021, mobile searches accounted for more than half of the website traffic worldwide. Making your website mobile-friendly is now mandatory as it not only improves user experience but also serves as a ranking factor on Google.

Other Tips for Improving DA

At this point, you’re probably well aware of the importance of building high-quality backlinks, especially when it comes to boosting your DA. 

Here are some additional practises you can engage in to supercharge your domain authority:

Focus on Quality Content: Create high-quality, relevant and link-worthy content that others would love linking back to. 

Use Promotional Tactics: Don’t wait for your content to be discovered. Take a proactive role in promoting it through social media, email lists, and more. The goal is to attract as many eyeballs as you can to build relationships and get new link building opportunities.

Consult a Professional Link Building Agency: If you’re new to the world of link building, it can be useful to consult industry professionals. At OutreachMama, we provide a holistic link building experience through real outreach and relationship building. Our link audits can help you identify your strengths and weaknesses to reach the DA you’re dreaming of. 

How to Boost Domain Authority: In Closing

Much like any other metric, domain authority is a great way to measure your progress and predict success. DA simply shows you how strong your website is based on a collection of factors in the Moz database. 

It’s useful to remember that a low DA is not an indicator of failure just as a high DA does not guarantee success. If you keep your eyes on the prize by increasing link building efforts, optimising your website, and focusing on quality over quantity, a higher DA and better rankings will come naturally! 

How To Increase Your Website’s Domain Authority

On the surface, Domain Authority (DA) appears pretty straightforward. It’s simply a metric to measure the authority of any website. To many, this number seems like a golden ticket to ranking on the Search Engine Results Pages (SERPs) and attaining maximum organic traffic. If you’re trying to grow your website, your next question should be: … Continue reading "How To Increase Your Website’s Domain Authority"Read More

Tips To Outsource Link Building


As competition in the digital world rises, there’s an increasing pressure to rank higher and earn better traffic to set yourself apart. Link building has emerged as a popular way to accomplish all that and much more. 

If you want to enter the big leagues, it’s important to take your link building strategy to the next level. That’s where outsourcing comes in! Whether you’re outsourcing work to an in-house marketing team, link marketplaces, or a professional agency, outsourced link building can be a goldmine of untapped potential. 

Not sure how to outsource link building? We have just the solution for you! Read on to get started with outsourcing and learn how to achieve consistency, growth, and success through this strategy. 

Three Ways to Outsource Link Building


It may come as a surprise to some but there are multiple ways to outsource link building, depending on your requirements and skill level. 

Hire an In-house Team

One way to outsource link building responsibilities is by creating an in-house team. This entails hiring professionals to fill different roles needed for a successful link building operation. You also have the option of hiring freelancers from all around the world to be a part of your team. 

Here are some roles that make up a holistic link building team:

Content Creator: Link building goes hand in hand with quality content. You need a good content creator to post blogs, articles, and other link-worthy content, keeping your website updated.

Link Building Expert: This might be a no-brainer but a link building expert deserves a spot on your team. They will be your go-to person for finding new link building opportunities through different tactics like relationship building and outreach. 

SEO Analyst: This may be an optional addition to the team but an SEO analyst can help you track your performance on the SERPs, test different techniques, and fine-tune your strategy.

Social Media Marketing Professional: Link building is no longer isolated from social media. Having a social media marketing person on board can help you leverage those likes and followers to grow your website.

How to Hire Freelancers Effectively

If you don’t have access to many professionals within your region, hiring freelancers can be an effective way to build a diverse team. From Upwork to Fiverr, there’s no shortage of online platforms that can connect you to qualified freelancers. 

But if you’re new to hiring people online, the landscape can be a bit intimidating to navigate. Here are some tips to keep in mind while searching for freelancers on online platforms: 

Make the Job Description Count: No matter which platform you start with, you’ll have the chance to convey your expectations and role requirements through a job description. Make sure to be as thorough and detailed as possible. Include links to your business, provide background information and leave nothing out.

Come Up with Screening Questions: On platforms like Upwork, you can ask potential hires a couple of questions before you accept their proposal. Come up with the right screening questions to help you judge the freelancer’s expertise, work ethic, and other requirements. Make sure to enquire about their work experience relating to your project.

Interview the Chosen Candidates: After going through the screening questions, you should be able to shortlist a few promising candidates. Invite them for a video conference on a platform of your choice. This will help you gauge their communication skills, their enthusiasm for the job, and any other requirements.

Test the Finalists: You may think the video call is enough, but a paid task shows you what each candidate is capable of. Freelancers who make it through the interview phase can be given a small paid task to test their skills. This will help you analyse which freelancer provides the best value for money and checks all the boxes for you.


Gives you a lot of Control: Building an in-house team can give you a lot of control over your link building operation. As opposed to selecting plans from a catalogue or letting an agency handle everything, an in-house team provides more transparency and personalization to meet your specific business needs. 

Helps Build a Diverse Team: If you decide to hire freelancers from across the globe, you can access a diverse range of talents and expertise beyond your region. This diverse team may bring a lot of new ideas and innovative strategies to the table.

Can Result In Cost Savings: The ability to hire qualified professionals from all over the world gives you the advantage of geo-arbitrage. This essentially means that you can get top-notch work done at low prices due to the regional wage differences. If done right, hiring an in-house team of freelancers can cost a lot less than you might think. 


Not Ideal for Beginners: To hire the right people, you need to know a thing or two about link building yourself. If you’re just starting out yourself, it can be difficult to steer a new team in the right direction. 

The Overhead Costs Can Add Up: While you may be able to hire freelancers for half the price, the overall costs of training, link building tools, and more can quickly add up. This often makes an in-house team heavier on the pocket as compared to a link building agency or marketplace. 

Visit Link Marketplaces

Another simple way of outsourcing link building is by investing in one of the many link building marketplaces on the internet. If you’ve browsed link building opportunities online, you’ve probably come across services like the HOTH, Get Me Links, or Authority Builders.

These services provide a catalogue of discounted packages and prices per link to choose from. They often charge a one-time fee for such packages, giving you the flexibility to stay within your budget and scope. 


Super Fast and Easy: Arguably, this is one of the easiest and fastest ways to build links on the fly. In the link building world, buying from such a marketplace is almost like ordering fast food.

Greater Control: Link marketplaces give customers a ton of control over what kind of links they’re getting. You have the freedom to choose the strength, relevancy, and DA of the links to create the best package for your business.

Highly Accessible: For people who are just looking for a handful of links instead of a full-blown strategy, this can be a highly accessible option. 


It can be Risky: Much like fast food, getting ready-made links is a risk to your website’s health. In reality, getting a link is not easy. If you’re being served links on a platter, that should raise some alarm bells. Most of these vendors are reselling links and using Private Blog Networks. Newsflash: Google doesn’t look favourably upon these practises. In short, buying links from these marketplaces is a bit like playing with fire. You have to determine whether the reward is worth the risk.

Pricier than Other Methods: This may be one of the easiest options but it’s definitely not the cheapest. These marketplaces tend to resell links at a mark-up, increasing the cost per link. 

Not a Sustainable Long-term Strategy: If you do decide to engage in this kind of link building, you shouldn’t depend too heavily on it. Buying links from marketplaces will only get you so far. You can’t use these tactics as the entirety of your link building strategy. 

Don’t Offer Much Guidance: The link marketplaces are good for you if you already know what you’re looking for. Complete novices might find themselves fumbling around in the dark, looking for some guidance.

Hire a Professional Link Building Agency

Working with a professional link building agency is another way of outsourcing your link building operations to professionals. Depending on the package or deal you work out with the agencies, they can take full control of your link building efforts from start to finish.

Link building services like OutreachMama do real outreach and relationship building on your behalf to create your link building strategy from the ground up. You also get the option to leverage their relationships that are trusted industry-wide. 


Best Option for Beginners: Link building agencies are great for beginners and people just entering the fold of link building. They are well versed in crafting successful campaigns from scratch. Hence, you don’t need a lot of link building knowledge to consult an agency. 

Safest Way to Build Links: The right link building agencies protect your website from being penalized by Google by following all the rules and regulations. They engage in real outreach and relationship building instead of shady shortcuts, making this the safest way to build links.

Leverage Industry Contacts and Expertise: Link building agencies have the tools, expertise, and contacts you might not have as a novice in the industry. By hiring them, you get access to all these valuable resources that can help you grow faster.


It can be Expensive: This may be quite an expensive option if you don’t have the budget for it. Since the agency takes care of practically everything for you, the cost per link is higher than usual. 

Tips for Working with a Link Building Agency


1. Look At Case Studies and Samples

Before you commit to working with a link building agency, always make sure to check their case studies or samples from previous campaigns. If their website is devoid of such examples, it’s always good to ask for past work to gauge their expertise and effectiveness. Two of the most important things to look out for are the quality of their content and the quality of the websites they post on.

2. Get to Know their Process

If the agency is willing to be transparent about its processes from the get-go, that’s a good sign. It’s important to ask questions regarding each step of the process to remove any misunderstandings. You should also establish how you can track progress, check updates and give feedback. 

3. Check the Budget and Look for Hidden Costs

One of the first things you should do to vet an agency is to look at their pricing and compare it to your budget. You can discuss your requirements and budget with the vendor to see if they can come up with a plan for you. Apart from the obvious costs, there can be hidden fees for consultation hours, setup, and more. Be sure to discuss all these overhead costs upfront so they don’t come as a surprise to you later.

4. Manage your Expectations

In order to remove any friction in the long run, it’s important to manage your expectations. Sometimes businesses tend to be impatient about seeing results. Link building is a long and laborious process when done right and it certainly can’t bring you overnight success. You might not see results right away but you can certainly see whether the agency is putting in enough effort to get long-term results or not.

5. Maintain a Line of Contact

You should have a dedicated individual to remain in contact with the agency for periodic updates, approvals, and more. This is especially important if you’ve just hired a new agency to handle your link building. In the beginning, the agency is still getting a feel for your business and requires some guidance from you. Sometimes an agency will send a questionnaire to clear all these confusions. 

How to Outsource Link Building: Moving Forward


As you grow your business, you will need more sophisticated link building tools and strategies to stay ahead of the curve. On this journey, outsourcing your link building efforts can open up a whole new world of opportunities for you.

From saving valuable time to the birth of innovative ideas, the benefits of outsourcing often outweigh the costs. Whether you build an in-house team, visit link marketplaces or choose an agency, the method of outsourcing depends entirely on you. No matter which strategy you choose, our valuable tips can help you unlock the true potential of outsourcing for your business.

Tips To Outsource Link Building

As competition in the digital world rises, there’s an increasing pressure to rank higher and earn better traffic to set yourself apart. Link building has emerged as a popular way to accomplish all that and much more.  If you want to enter the big leagues, it’s important to take your link building strategy to the … Continue reading "Tips To Outsource Link Building"Read More

Link building pricing: How Much Do Links Cost in 2022?


As competition in the digital space increases, companies are deploying advanced outreach and link building strategies that often involve buying links. As a small business, buying links might be one of the only effective ways for you to stay competitive.

Buying links is important but what does link building pricing look like in 2022 and can you really afford it? The answer to that depends on several factors including how many links you need to be competitive, which agency you outsource to, and the quality of links you need to acquire.

We know it can be complicated to navigate the world of thoughtful link buying. For your ease, we have compiled the definitive guide to site link costs so you can ensure that your website doesn’t fall into the wrong hands!

Top Link Building Agencies: Pricing Comparison

If you’ve made the choice to go for a link building agency, you’ll want to explore different options and pricing models. To make your job easier, we’ve prepared a comparison of the top link building agencies based on their prices.

Link Building AgencyPrice Per Link (Depending on DA):Other Pricing Plans (Per Month)
OutreachMama$120 to $280Custom Blogger Outreach Service: $850 to $1775 per month
Guest Posting Service Price: $180 to $230 per month.
Get Me LinksTier 2 Links
$75 - $190
Packages Ranging From
$600 to $80,00
FatJoe$46 - $481Blogger Outreach: $42 to $438
Niche Edits: $73 to $438
Local Business Citations: $48 to $121
OutreachFrogPremium Plan
$385+ ($2700 for 7 DA 55+ links)
Foundational Link Building: $1199 to $2700
Guest Posting: $100 to $575
The Hoth$49 - $149Packages Ranging From
$60 to $500

Note: OutreachMama does real, white-hat blogger outreach that doesn’t put your SEO at risk as preferred by Google. This comparison is purely for the sake of maintaining transparency regarding the pricing landscape. We do not endorse or guarantee the methods other companies use and recommend you do your research to make the best choice for your business.

Site Link Costs for 2022: A Comprehensive Overview


Before you settle on what kind of investment you should make for link building, it’s important to examine your goals and expectations to plan better. Let’s take a look at some of the biggest advantages of thoughtful link buying and how the payout may differ depending on your unique needs.

Why Pay for Links?

What comes to your mind when we say paid links? Don’t worry if you’re confused, this term can have multiple meanings. 

It’s important to differentiate real links from paid PBNs which may land you in a world of trouble with Google. The Authority Hacker Podcast describes paid links as real links that have some additional costs associated with them. These costs may include software tools, employee compensation, and the editorial or publishing fee demanded by the website. 

There’s a reason why most famous websites and agencies spend a good amount of money on ethical link building. In fact, there are several benefits that you may achieve by paying for links, these include:

1. Saves Time

Success in online markets doesn’t come overnight but you can certainly speed up the process with some paid links. 

Natural link building opportunities won’t knock on your door until you boost your online visibility. Buying links is a more time-efficient way to get where you need without losing focus on what really matters.

2. Helps Keep Up with the Competition

As more and more people realize the value of links, it’s getting increasingly hard to run a successful SEO campaign on natural link building alone. Everything comes at a price, even links. 

After genuine blogger outreach, you will often be approached by websites that demand a publishing fee. Without availing these opportunities, you won’t be able to keep up with the competition.

3. You Can Choose What You Pay For

In the world of paid links, there’s a lot of diversity and multiple options for different needs. Depending on your budget, audience, and goals, you can choose the kind of link buying you want to be involved in. 

Some of the most famous tactics include blogger outreach, guest posting, niche edits, and more.

What are the Factors Affecting Link Building Costs?

As we mentioned earlier, link building pricing can depend on a number of factors, which include:

1. The Kind of Content your Website Has

Paying for link building is all well and good but ultimately it all boils down to the kind of content you create. If your website has amazing content that people want to read, it’ll be easier and more cost-effective to find links for it. 

Conversely, for websites that rely too heavily on commercial landing pages without much content, it’s harder and way more expensive to find links.

2. Your Brand Strength

Brands that are relatively well known in the online space tend to get links much more easily than ones that are new and unknown. 

The more well-known your brand is, the more people would like to link to it. This drastically decreases the price of link building for strong brands. 

3. Website and Link Quality

It can be extremely hard to earn links from well-reputed and authoritative websites. That’s why many link building agencies use the DR or DA model which takes the domain rating and domain authority of the website into account. 

These scores are used as a benchmark to measure the quality of the website. Naturally, links belonging to higher DR or DA websites will cost more but will also get better results.

4. The Industry you Operate In

The industry you work in also contributes to the overall cost factor. Some industries are more difficult to navigate in terms of getting links. 

For example, in the finance industry, you’ll probably be paying an inflated fee to get featured. While industries like gaming have a lot of linking opportunities so the cost per link is much lower.

In House Link Building Vs. Agency Link Building


Apart from all the factors we mentioned above, there’s another important consideration that will drastically affect the overall price of link building. Yes, we’re talking about the age-old question, to outsource or not to outsource? 

In-House Link Building

In-house link building is no piece of cake. It involves the expertise of SEO professionals, content writers, and several advanced tools that can cost a fortune. In addition to those costs, you will be spending the general cost of paid links and sponsorships every month. 

The only advantage is that you get full control over all your link building. However, unless your company has very rigid standards, it’s way more cost-effective to pay for an agency instead of paying double the amount for an in-house operation. 

Agency Link Building

Link building agencies are well-equipped with all the tools and professionals you will need for a successful link building campaign. All you have to do is choose the package that meets your budget and let the agency take care of the rest. 

While this may not give you full control over the link building efforts, it will certainly cut down the costs. Some agencies even offer customizable plans which might be a better option than going in-house. Within this realm, you’ll see price differences from one company to the other, depending on their pricing models and depth of service.

The Dos and Don’ts of Paying for Links

The world of link building can be a treacherous place. To ensure that you don’t end up putting your website and SEO at risk, keep these little words of wisdom in mind!

The DOs

– Do focus on creating high-quality and relevant content. Google’s really into that!

– Do choose websites and creators who have a similar audience as yours. 

– Do outsource to a white-hat link building agency if you have the budget.

– Do research the link building company you are working with.

– Do purchase links that are on relevant and authoritative websites.

The DON’Ts

– Don’t go for quantity over quality when it comes to links. 

– Don’t trust link building opportunities offering suspiciously low prices. If it’s too good to be true it probably is!

– Don’t rely on backlinks as your only outreach strategy.

– Don’t waste your money on non-reliable, low-cost links.

– Don’t fall for companies that use PBNs or Private Blog networks and sell it as real outreach.

Link Building Pricing: In Closing

Relying on natural link building to get you the online presence you need is simply not good enough. In today’s highly competitive online market, everyone is paying for links, and for good reason! However, you shouldn’t trust just anyone promising to provide low-cost links. 

Remember, not all links are made equal. Do your research and compare costs to make the most out of your link building investment. With a sound strategy, clear goals, and a reliable link building agency by your side, the benefits of link building outweigh the costs. 

Link building pricing: How Much Do Links Cost in 2022?

As competition in the digital space increases, companies are deploying advanced outreach and link building strategies that often involve buying links. As a small business, buying links might be one of the only effective ways for you to stay competitive. Buying links is important but what does link building pricing look like in 2022 and … Continue reading "Link building pricing: How Much Do Links Cost in 2022?"Read More

B2B Link Building Strategies

In this competitive world of B2B marketing, businesses need to build new connections, boost visibility, and establish their authority to stay ahead of the curve. Link building is one of the best ways to achieve all that and more. 

B2B link building strategies can help businesses build a holistic link profile that drives organic growth. From local citations and HARO to outreach and guest blogging, there’s no shortage of link building strategies for B2B applications. 

The question is: Which strategies are the best for your business goals? Let’s take a deep dive into each B2B link building strategy to find the right fit for your needs. 

Best Link Building Strategies for B2B


There’s no doubt that link building can make a significant impact on your B2B marketing efforts. The catch is that there’s no one-size-fits-all solution. Every business is different and requires a mix of strategies to get the best end results. 

For your ease, we’re going to break down some of the most effective B2B link building strategies to help you come up with the best plan of action. 

Google My Business Page

Before you delve into the world of link building, you first have to establish yourself as a brand with Google. This is especially important for businesses that have just entered the digital space. There are a couple of ways to get recognized by Google and one of the easiest ones is to build your Google My Business Page.

These days, the Google My Business listings are analogous to the Yellow Pages from 50 years ago. Not being on the yellow pages would make your business virtually invisible to potential customers. Similarly, your B2B efforts will go in vain if you’re not in the most important directory on the internet.

Your My Business page should be all dressed up with the verified addresses, content, links, and images to make your operation look legit. This will allow Google to find you and associate all the related search queries with your business. 

Local Citations

Local citations are mentions of your company that may include your business address, website and contact details. 

Search engines tend to measure your website’s authority based on how many times your business information is mentioned online. That’s why these mentions can help you boost your local SEO efforts and help you rank on the SERPs. Try to enter your business information in relevant local directories to get the most out of this strategy. 

Local citations can be structured or unstructured. 

Structured Citations

Structured citations can be found on local business directories and provide more control. You can submit your updated contact details and other important information to such directories. Some of the best sites to get B2B links include: 

– Yellowpages

– Maps 

– Foursquare 

– Yelp

Unstructured Citations

Unstructured citations can show up on websites that may belong to magazines, blogs, or newspapers. These are not specifically business directories so you don’t have much control over the information that shows up on these sites.

Press Releases

In your initial days of link building, the goal is to focus on building authoritative and relevant homepage links by using your brand as an anchor text. This will allow Google to recognize you as a brand to aid your future link building efforts. 

But with almost no domain authority and poor metrics, new websites usually struggle to earn such highly authoritative links. One of the best ways to overcome this challenge is through press releases. 

Press releases can be used to introduce new services and announcements containing links pointing to your website. You may not have a lot of control over these links and they may be nofollow, but they form a nice background of natural links to help more targeted link building efforts in the future. Here are some best practices for press releases:

– Focus on quality, not quantity

– Diversify your anchor texts instead of using the same one every time

– Make the headlines as attractive as possible

– Don’t resort to spamming

– Target relevant platforms

– Only include No-follow links to avoid penalties 


As a growing business, you may not have the budget needed to invest in sophisticated link building efforts. In such a scenario, finding clever ways to get virtually free links and mentions can be highly valuable. 

One way to do that is by offering testimonials to companies whose tools and services you are actively using. You can simply reach out to the company with a review and they will most likely feature your brand and website in their client testimony section. This is quite an underrated way of getting links to your homepage.

HARO Link Building

HARO or Help A Reporter Out is a free database of resources for reporters that helps them find sources for various stories. Becoming a contributor to HARO can help you build some high-quality links to your website. Famous publications such as Mashable, Time, and Wall Street Journal use HARO to get quality backlinks. 

All you have to do is sign up for HARO with your email address and select the type of resources you want to provide. Now you can start going through various requests from reporters. If you feel that you have some valuable information to contribute, you can send over a pitch. 

Here are some steps you can take to make the most out of HARO:

– Be prepared to answer the journalist’s follow-up questions.

– Be concise in your pitch and present yourself as an authority.

– Only reply if you are qualified to contribute valuable information.

– Address all the questions in the request and follow all the guidelines.

– Include your website and author bio in the reply.

Outreach Link Building

The strategies we’ve mentioned so far are best for new businesses which are just establishing their presence online. If your business has built a basic link profile through business listings, local citations, paid links, and HARO, you can now switch to a more targeted link building approach.

The first strategy worth mentioning is link building through outreach. This involves reaching out to different businesses in the industry to find link building opportunities. You need to target blogs, publications, and websites that are relevant to your domain and build fruitful business relationships. It’s all about offering value and receiving value in return.

Outreach works best when your website has good metrics such as a decent domain authority that signifies that it’s reputable, credible, and will add value to other businesses.

Guest Posting

Guest posting is another B2B link building strategy to build authority links and provide long-term results. Before pitching your content to different blogs and publications, you need to first find the most relevant websites for your niche. 

The ideal website for guest blogging should:

– Lie within your niche so you can deliver actual value

– Have followers that are interested in your niche 

– Have high engagement rates so your post can get the most visibility

– Be partial to sharing guest content

– Allow you to include your website link 

– Have a good domain authority 

Once you’ve found the right websites and blogs for our guest posts, it’s time for the most challenging part: the pitch! This is the part where you’ll have to sell your ideas for the guest blog. Whether your ideas get accepted or not depends on how suitable your pitch is.

Here are some best practices to write an amazing pitch for guest blogging:  

Honesty is the best policy. In a sea of spammy pitches filled with copy-pasted templates, honesty can be quite refreshing. 

Follow the guidelines. Rules exist for a reason. Follow all the guidelines to increase your chances of landing the pitch.

Don’t forget to follow up. If you haven’t received a response yet, there’s no shame in following up respectfully.

Linkable Assets

Linkable assets are pieces of content that are naturally great at attracting links. This often includes highly interactive content that users can’t help but click on. 

Here are some common examples of linkable assets:

– Expert Roundups 

– Industry stats

– Surveys

– Interactive games

– Quizzes

– Videos 

– Infographics 

– Case studies

Some of these assets are fairly easy to build on your own through various online tools and software. But if you want something truly bespoke for your business, you can hire a developer to create more complex and engaging content pieces. 

Hire a Professional Link Building Agency


Link building may be highly effective but it’s not as easy as waving a magic wand that fixes all your B2B marketing troubles. It requires dedicated effort and a high level of expertise to get the spectacular results your business may be looking for. 

If you’re looking to go above and beyond with your B2B marketing, you should consider reaching out to a professional link building agency such as Outreachmama. 

At Outreachmama, we focus on building mutually beneficial relationships with other businesses in your vertical through blogger outreach and guest posting. Our comprehensive services cover everything from identifying target pages to pitching and content creation.


StrategyProsConsWhen to Use It
Google My Business Listings- No investment needed
- For Google to recognize you as a brand
- Boosts brand visibility and credibility
- Only for new businesses or ones who are new to the digital space
- Not a long-term link building strategy
To establish your website on Google and get your metrics up
Local Citations- A way to get inexpensive links
- Boosts brand visibility and awareness
- Build credibility and help with SEO
- Can have no-follow links
- A beginner strategy not suitable for already well-established websites
To boost visibility in the digital space and build some metrics such as authority and credibility
Testimonials - A handy way to get websites to link to your homepage when you don’t have much authority or budget- A beginner strategy that’s not long-term and will only take you so farTo websites to link to you for free without having high metrics
Press Releases- Great strategy to build natural links to aid future targeted link building- They contain nofollow links
- Require an investment
- Can get you penalties if not done right
To build authoritative and relevant homepage links by using your brand as an anchor text
HARO- Good source of high-quality links for businesses first starting out
- Gives you access to expensive media outlets
- Helps you establish yourself as an expert
- Can be time consuming
- There’s no guarantee for success
- Not valuable enough for well-established websites with a good number of links
To establish yourself as an expert, build high-quality links, and have valuable resources to provide
Outreach- Builds mutually beneficial relationships with businesses in your niche
- Boosts brand visibility and awareness
- Build credibility and help with SEO
- Not suitable for sites with low authority which are just starting out
- You need to get your metrics up before you use this
-Might give you less control over the content
When you have decent metrics and want to build a long-term link building strategy
Guest Posting- Control over the anchor text and pages on which you get links
- Establishes you as an expert
- Allows you to reach a new audience, brand awareness
- Requires highly well-written content
- May have to invest in content writing, making it expensive
- Time-consuming
When you have the budget and resources to write high-quality content and reap the lasting benefits
Linkable Assets- Establishes you as a link-worthy source
- Boosts engagement and generates new leads and links
-May be too expensive to create effective linkable assetsTo create high-quality content and boost engagement
Hiring a Link Building Agency- Help you devise a sophisticated link building strategy based on your business needs
- Have a lot of industry connections to make the process smoother
- May not fit within your budgetTo enter the big leagues and take your link building to the next level

B2B Link Building: Moving Forward

Staying afloat in a highly competitive and fast-paced digital landscape can be impossible without link building. Better reputation, increased brand visibility and good credibility are just a few advantages of link building for B2B.

Keep in mind that not all link building strategies will reap the desired results for your business. You need to experiment and find the one that works best. If you want to enter the big leagues, you can simply enlist the help of a reputable link building service to take your linking game to the next level.

B2B Link Building Strategies

In this competitive world of B2B marketing, businesses need to build new connections, boost visibility, and establish their authority to stay ahead of the curve. Link building is one of the best ways to achieve all that and more.  B2B link building strategies can help businesses build a holistic link profile that drives organic growth. … Continue reading "B2B Link Building Strategies"Read More